Blogs

The Best Compliment My Customers Can Give Me
The best compliment I ever receive isn’t about our designs. It’s when a parent tells me their child refuses to wear anything else. Read more...
Why Childhood Doesn’t Need Another Screen
Some of the best childhood memories don’t happen in front of a screen. Here’s why every Sand + Salt Kids collection is designed for real adventures, messy moments and kids who love being outside. Read more...
Why I Care More About Your Child’s Third Wear Than Their First
When I design a new collection, I don’t think about the first wear. I think about the third. Here’s why durability has always mattered more to me than trends. Read more...
Why We Don’t Make Thousands of Every Design
Ever wondered why some Sand + Salt Kids pieces sell out? Here’s why we’ve always chosen small-batch production, and why we believe it’s better for the brand, our customers and the clothes we create. Read more...
Why I Still Get Nervous Every Time I Order Stock
Every Sand + Salt Kids collection starts with a leap of faith. Here’s what really goes through my mind every time I place a production order, and why six years later I still get nervous. Read more...
Why Positive Words On Kids Clothes Matter More Than You Might Think
At Sand + Salt Kids, every slogan starts with one question: “How do I want a child to feel when they put this on?” Here’s why positive words have always been at the heart of our brand. Read more...
What People Don’t See Behind Every Sand + Salt Kids Collection
Go behind the scenes of a Sand + Salt Kids collection, from the first sketch to the final sample, and discover what really goes into creating our small-batch kids’ clothing. Read more...
Why I’ve Restocked This Kids Tee For Six Years
The story behind the Aruba Blue Life Is Rad tee, why I created it, why it’s been restocked for six years, and why positive words matter just as much as quality when it comes to kids’ clothing. Read more...
What actually happens to kids clothes after 20 washes (a Phillip Island mum's honest take)
At some point, most of us just stopped expecting kids clothes to last.   You know the drill. Buy something cute in March. By June it's pilling. By August the colour's washed out and there's a hole near the knee that appeared from nowhere. You buy another one. Repeat.   It's not that you're doing anything wrong. It's just that most kids clothes aren't built to survive a kid.   I know because I was that mum. Buying cheap, replacing often, quietly resigning myself to the idea that this was... Read more...
Why I only make 39 of each hoodie (and why that's the point)
I get asked this a lot. "Why only 50?" Sometimes it's genuine curiosity. Sometimes it's frustration, from a mum who missed out and wants to know why I didn't just make more. So here's the honest answer. When I started Sand + Salt Kids, I made a decision that felt a bit mad at the time. I wasn't going to chase volume. I wasn't going to pump out hundreds of units and hope for the best. I was going to make a small number of really good things, and when... Read more...
What to pack for a week at the beach with a 10-12 year old (a Phillip Island packing list)
Phillip Island in autumn and winter is its own thing entirely. It's still beautiful. Still salty. Still worth every second. But if you've been here, you know the weather does whatever it wants. You can have blazing sun at 10am and need a hoodie by noon. And if you've got a 10 or 12 year old in tow, who has Very Strong Opinions about what they'll actually wear, packing gets interesting. I live here. My boys grew up here. Here's what actually works. THE LAYERS ARE NON-NEGOTIABLE A hoodie is... Read more...
What Kids Actually Wear to the Beach (And Why Boardshorts Matter)
If you’ve ever packed for a beach day with kids, you know one thing they don’t stop moving. From sand digging to rock climbing to sprinting straight into the water, kids need clothes that keep up. That’s where kids boardshorts make a difference. Not all swimwear is built for real play. Read more...