Blogs

What I Hope Kids Remember About Sand + Salt Kids
Years from now, I don’t expect kids to remember every outfit they wore. I just hope they remember how those adventures felt, and that Sand + Salt Kids was part of them Read more...
The Three Things Every Sand + Salt Kids Design Must Have
Before any new design makes it into a Sand + Salt Kids collection, it has to pass three simple tests. Here’s what they are. Read more...
Why I Still Design Every Collection Myself
Every Sand + Salt Kids collection starts with one person, one idea and one sketchbook. Here’s why I still design every piece myself Read more...
The Best Compliment My Customers Can Give Me
The best compliment I ever receive isn’t about our designs. It’s when a parent tells me their child refuses to wear anything else. Read more...
Why Childhood Doesn’t Need Another Screen
Some of the best childhood memories don’t happen in front of a screen. Here’s why every Sand + Salt Kids collection is designed for real adventures, messy moments and kids who love being outside. Read more...
Why I Care More About Your Child’s Third Wear Than Their First
When I design a new collection, I don’t think about the first wear. I think about the third. Here’s why durability has always mattered more to me than trends. Read more...
Why We Don’t Make Thousands of Every Design
Ever wondered why some Sand + Salt Kids pieces sell out? Here’s why we’ve always chosen small-batch production, and why we believe it’s better for the brand, our customers and the clothes we create. Read more...
Why I Still Get Nervous Every Time I Order Stock
Every Sand + Salt Kids collection starts with a leap of faith. Here’s what really goes through my mind every time I place a production order, and why six years later I still get nervous. Read more...
Why Positive Words On Kids Clothes Matter More Than You Might Think
At Sand + Salt Kids, every slogan starts with one question: “How do I want a child to feel when they put this on?” Here’s why positive words have always been at the heart of our brand. Read more...
What People Don’t See Behind Every Sand + Salt Kids Collection
Go behind the scenes of a Sand + Salt Kids collection, from the first sketch to the final sample, and discover what really goes into creating our small-batch kids’ clothing. Read more...
Why I’ve Restocked This Kids Tee For Six Years
The story behind the Aruba Blue Life Is Rad tee, why I created it, why it’s been restocked for six years, and why positive words matter just as much as quality when it comes to kids’ clothing. Read more...
What actually happens to kids clothes after 20 washes (a Phillip Island mum's honest take)
At some point, most of us just stopped expecting kids clothes to last.   You know the drill. Buy something cute in March. By June it's pilling. By August the colour's washed out and there's a hole near the knee that appeared from nowhere. You buy another one. Repeat.   It's not that you're doing anything wrong. It's just that most kids clothes aren't built to survive a kid.   I know because I was that mum. Buying cheap, replacing often, quietly resigning myself to the idea that this was... Read more...