Like most kids, I grew up wanting to fit in. Wanting to be liked. Wanting to feel “normal.”
And I remember the sting of not being chosen, not being accepted, not feeling good enough. Later, when I finally was accepted, it still never felt like enough.
When I became a mum, something shifted. I promised myself my kids — and every kid — would never have to carry that weight. They wouldn’t have to shrink themselves to be liked. They wouldn’t have to change to be accepted.
I wanted them to know: they are already enough, exactly as they are.
That’s why I started Sand + Salt Kids.
Clothes That Carry Confidence
For me, this brand isn’t about just making t-shirts, hoodies, or shorts. It’s about making confidence wearable.
Every piece is designed to back kids being 100% themselves — loud, quiet, silly, brave, shy, wild, or all of the above.
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Durable enough for daycare chaos.
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Sturdy enough for backyard play.
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Loved enough to be worn on repeat.
Because clothes shouldn’t just look good — they should feel good and make kids feel like they belong in their own skin.
Ethical, Small-Batch, and Real
Every piece is made ethically in Bali, in small batches, by women who are paid fairly for their craft.
It’s not fast fashion. No itchy tags. No BS. Just surfy, sturdy, sustainable kidswear that actually lasts.
And because giving back matters, $1 from every order is donated through i=Change. You get to choose the cause — because kids deserve a world that’s kind to them, too.
Because Normal Is Boring
At the heart of Sand + Salt Kids is a simple belief:
✨ Normal is boring. And being yourself will always be the coolest thing.
So whether your kid lives at the beach, has never seen the ocean, loves sport, prefers books, or just wants to feel comfy in their own vibe — these clothes are for them.
This isn’t just a kidswear brand. It’s a reminder that fitting in is overrated, and confidence is the uniform.
Join the Good Vibe Tribe
More than 5,000 families have already chosen Sand + Salt Kids. Together, we’re raising wild little souls with confidence, kindness, and rad style.
Ready to join us?