Every Sand + Salt Kids collection starts the same way.
With an idea.
Sometimes it comes while I’m walking on the beach.
Sometimes while I’m driving.
Sometimes I’ll wake up thinking about a colour combination I don’t want to forget.
I still design every collection myself because this brand has always been personal.
Every graphic.
Every message.
Every colour.
Every detail starts with a feeling I want kids to have when they wear it.
Could I hand that over to someone else?
Maybe.
But I don’t want to.
Because the heart of Sand + Salt Kids has never been chasing trends.
It’s always been creating pieces I’d be proud to dress my own boys in.
And even though they’re older now, that hasn’t changed.