At Sand + Salt Kids, we believe kidswear is about more than just clothes. It’s about community, confidence, and connection.
Because when you find a brand that feels like your crew — one that gets the chaos of parenting, the wildness of kids, and the joy of self-expression — it’s no longer just shopping. It’s belonging.
That’s why we created the Good Vibe Tribe.
More Than Clothes, It’s Confidence
Sure, we make durable tees, hoodies, and shorts. But what we’re really building is confidence for kids.
Clothes that back kids being 100% themselves — whether that means running wild at daycare, spilling juice on the couch, or pulling on their favourite hoodie for the fifth day in a row.
Because confidence isn’t about looking perfect. It’s about feeling good enough to just be yourself.
A Kidswear Community That Feels Like Home
What makes Sand + Salt Kids different is the community of parents behind it. The mums who share real-life moments. The dads who tag us in their kids’ beach adventures. The grandparents who gift a tee that becomes a new favourite.
Every order, every tagged photo, every story you share adds to our crew. Together, we’re raising kids who know that normal is boring — and that being yourself is always the coolest thing.
Why Community Matters in Kidswear
Kids outgrow clothes fast — but the memories, the confidence, and the lessons last longer. That’s why building a kidswear community in Australia matters.
Because when parents come together — sharing recommendations, swapping stories, and cheering each other on — we create something bigger than fashion.
We create a movement.
Join the Good Vibe Tribe
If you’ve ever wanted kidswear that feels real, ethical, and community-driven, you’re in the right place.
We’re here to raise wild little souls, spread good vibes, and prove that clothes can be more than just fabric.