Our First Gold Coast Shoot: August 2025
Back in August, I flew up to the Goldie with a suitcase full of tees, shorts, and big creative dreams. We shot the launch campaign for our Zest Tee, Paradise Tee, and the Black Acid Wash Waffle Shorts pieces that have quickly become staples for little legends who live life outdoors.
This shoot was all about golden light, salty hair, and capturing the wild little soul energy we design for. Think palm trees, concrete skate spots, and sandy feet exactly the kind of vibes these pieces were made for.
And the best part? We used real local kids from Palm Beach and surrounding areas. No fancy studio setups here just real families, real fun, and kids who brought every look to life with their personality and energy. It’s always been important to me that our shoots feel natural, playful, and grounded in the lifestyle we live and love.
Round Two: Summer 25/26 Collection Shoot – October 2025
We’ve just landed back from our second Gold Coast photoshoot, and wow this one was a vibe. This time we were capturing our full Summer 25/26 drop, and let’s just say, you’re gonna want to keep your eyes on this launch.
We shot:
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New Graphic Tees (coming in fresh colours + our signature positive messaging)
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Striped Linen Shorts (yep, the ones everyone’s been asking for)
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Brand New Boardshorts (our softest, comfiest, saltiest pair yet)
The setting? Once again, Palm Beach and the southern Gold Coast a perfect backdrop to show how our kidswear moves with real kids on real adventures. From beach runs to park hangs, every outfit is designed to withstand the chaos, joy, and freedom of Aussie summer.
Why We Do It This Way
These shoots aren’t just about getting great photos (although we defs did). For me, they’re about connection.
I get to meet the families, see the kids in our clothes, and chat to the parents about what they love, what they need, and what their wild little souls are up to. Each time I go, I leave feeling more inspired and more sure of our mission to make durable, ethical, rad-as clothing that kids actually want to wear.
Every shoot reinforces what Sand + Salt Kids is really about:
🖤 Clothing that moves with your child
🖤 Confidence stitched into every piece
🖤 Good vibes, always
What’s Next?
We’re now prepping the official Summer 25/26 launch, and you better believe the best shots from this trip are going front and centre. You’ll start to see them pop up on our website, socials, and emails very soon.
If you’re new here, welcome to the Good Vibe Tribe.
And if you’re already one of us you’re gonna love what’s coming.