Got the Soul Tee for my son and he wore it today — love it! Super soft, relaxed and gives off that easy surf vibe. He looked comfy and cool, and now I kinda want one for myself too. 🌊😎

Ripped open my Soul Women’s Oversized Tee today and wow… instant fave! It’s super soft, slouchy in the best way, and has that “borrowed from a cool bestie” vibe. Total weekend uniform unlocked. ✨

My son has reached that awkward stage where he’s sizing out of some of the brands we used to buy, but then in my search I stumbled upon this brand. We received our order the other day and my son has been wearing this shirt non stop! The quality and design are so good! Easy to wash, goes with everything - you know it’s good when it’s the kids’ shirt of choice but also the mum’s! I have since purchased 2 more designs and can’t wait for them to arrive!

My son is super fussy with waistbands but these are soft and comfy – no complaints at all.

The cord fabric makes this cap look really unique. We always get compliments!

My son thinks he looks like a surfer with this cord cap – he won’t take it off!

These shorts wash perfectly every time, no fading or shrinking. Such good quality.

My boys thrash their clothes and these shorts still look brand new.

These shorts fit like a dream – not too baggy, not too tight. My son won’t take them off.

My son lives in these black cord shorts. They go with everything and are so comfy.

More expensive than chain store tees but the quality is unbeatable. I’ll never go back.

The sizing is spot on, not too tight and not too loose. My son loves how comfy it is.

Every time my son wears his tee we get asked where it’s from. Such fun designs!

There always sell out and I’m so happy I got it before it did it’s amazing love as always huge fan guys

You can feel the difference straight away – thick, soft cotton that actually lasts.